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Privacy Policy

Effective Date: October 30, 2026

This Privacy Policy explains how DataCreata, LLC, doing business as FlipAnythingUSA (“FAU,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information in connection with FlipAnythingUSA.com and our related services (the “Services”). It is part of our Terms of Service.

1. Scope

This Policy covers the public website, forms, webinars, the Real Estate Readiness Assessment and Guru Test, purchases, memberships and subscriptions, consultations, member areas, videos, calculators, AI Tom, community features, email, text messages, support, analytics, and advertising. The Services are intended for people in the United States. Third-party sites and services have their own policies.

2. Information we collect

Information you provide

  • Identity and contact: name, email address, phone number, mailing or billing address, account username, and profile information.
  • Assessment and lead forms: goals, experience, activity, strategy, obstacles, approximate deployable-cash and net-worth ranges, Guru Test answers and evidence, results, the page and campaign you came from, and your consent choices.
  • Purchases and account: products, prices, orders, subscriptions, membership tier and status, billing address, tax information, payment status, refunds and chargebacks, consultations, and payment-provider transaction identifiers. Payment providers handle complete card and bank credentials.
  • Member activity: archive acquisitions and allowances, calculator and tool use, support history, agreement acceptance, community posts, saved preferences, and technical events.
  • Communications and participation: messages, emails, texts, call-coordination details, surveys and feedback, testimonials and success stories, marketing preferences, and what you contribute to recorded sessions, such as your name, voice, image, screen name, statements, questions, and chat messages.
  • AI and calculator inputs: questions, prompts, numbers, and results you choose to enter.

Information collected automatically

  • IP address, device, browser, operating system, language, approximate location, timestamps, referring pages, pages viewed and actions taken, cookie and similar identifiers, login and security events, and error and performance logs.
  • Advertising and measurement events, such as visits, sign-ups, video plays and progress on the webinar page, and clicks to the Assessment, and the campaign that brought you to the site.

Information from other sources

  • payment providers (payment and account status);
  • our customer-relationship platform (GoHighLevel) and email providers (contact, consent, and campaign data);
  • advertising and analytics providers such as Meta and Google (ad interaction and measurement data);
  • video providers such as Vimeo (playback data);
  • social-media and referral platforms;
  • public sources and business partners, where lawful;
  • information supplied by you, Tom, or an authorized administrator.

3. How we use information

We use information to:

  • provide, personalize, secure, and support the Services;
  • create and manage accounts, orders, subscriptions, memberships, access, archives, calculators, consultations, and agreements;
  • score and display the Assessment and Guru Test, send requested results and materials, and follow up with you, including personal calls and texts from Tom;
  • process payments, taxes, refunds, chargebacks, fraud prevention, and accounting;
  • send account, order, access, and security messages;
  • send marketing emails and texts about real-estate education, events, and offers, as described in Section 6;
  • advertise FAU’s Services, including showing you our ads on Facebook, Instagram, and other platforms, measuring how ads perform, and finding people similar to our customers and contacts;
  • record, edit, archive, publish, distribute, and promote sessions and contributions as described in the recording and media consent in the Terms of Service, and use testimonials and success stories as the Terms of Service allow;
  • operate and moderate the community and protect members, FAU, and others;
  • analyze and improve the Services, our marketing, and our offers;
  • comply with law, enforce our agreements, resolve disputes, and prevent abuse;
  • create de-identified or aggregate information, which we may use for any purpose.

4. How we share information

We may share information with:

  • hosting, security, backup, caching, software, and infrastructure providers;
  • payment, accounting, tax, fraud-prevention, and commerce providers;
  • email providers, including Postmark for transactional email and Google Workspace for business email;
  • GoHighLevel (LeadConnector) for our CRM, forms, email, and text messages;
  • Cloudflare for security, caching, and form bot protection (Turnstile);
  • advertising and analytics providers such as Meta and Google, as described in Section 5;
  • Vimeo and other media and delivery providers;
  • the provider that operates AI Tom;
  • contractors, advisers, and affiliates who help us run the business;
  • courts, regulators, law enforcement, or others when we believe it is necessary to comply with law or to protect rights, property, or safety;
  • a buyer, successor, or financing source in a merger, acquisition, financing, reorganization, or sale of all or part of the business;
  • anyone else with your consent or at your direction.

We do not sell personal information for money. Some advertising and analytics sharing may be considered a “sale,” “sharing,” or “targeted advertising” under certain state laws; Section 5 explains your choices. We do not share your Assessment financial-range answers with advertising platforms.

5. Cookies, pixels, and advertising

We use necessary cookies and storage for login, security, cart and checkout, account and member functionality, preferences, and load balancing.

Meta Pixel and Conversions API. On public pages (not member areas, your account, the cart, checkout, private offer links, or download pages), we use the Meta Pixel, Meta’s advertising and measurement tag, to measure visits and actions that come from our Facebook and Instagram ads, such as webinar sign-ups, video plays and progress on the webinar page, and clicks to the Assessment, and to improve how our ads are delivered. When you sign up for the webinar, we also send Meta the same sign-up event from our server (the Meta Conversions API) so Meta can count it once. From our server we also tell Meta when you complete the Assessment (only that you completed it, never your answers or result) and when you pay for a membership (the membership and the amount paid). These server events include your IP address, browser user agent, and Meta’s own cookie identifiers.

Ad matching and audiences. For information collected on or after October 29, 2026, we may also send Meta and other advertising platforms a hashed (scrambled) version of contact details you give us, such as your email address and phone number, with these events, so the platform can match the event to an account on its service. We may also upload hashed lists of our contacts and customers to create audiences: to show our ads to people on the list, to leave them out of ads, or to find people with similar characteristics. The platforms use hashed information to match it to their users under their own terms. We do not send your form or Assessment answers, and we do not send contact details collected before October 29, 2026, for these purposes unless you give them to us again after that date.

Traffic source. WooCommerce order attribution stores first-party cookies (sbjs_*) that record how you arrived (for example, the ad or campaign), and our forms record that source with your sign-up in our CRM.

Your privacy choices

Using the Meta Pixel and ad matching may be considered “targeted advertising,” “sharing,” or a “sale” under some state privacy laws. You can opt out on this browser with the control below, and we treat a Global Privacy Control signal from your browser as the same opt-out. Either one stops the Meta Pixel and our server-side events, including ad matching, for that browser. Because the choice is stored in your browser, repeat it on each browser or device you use, and again if you clear your cookies. To ask us to leave you out of the contact and customer lists we upload to advertising platforms, email [email protected].

Advertising tracking on this browser: checking…

Browser settings can block cookies, but some functions may then fail. We do not use session replay or heatmaps on the Assessment’s financial questions, checkout and payment, your account, the private community, member content, or AI conversations.

6. Email, text messages, and calls

  • Some messages are necessary to run your account, purchases, access, security, consultations, and requested Assessment follow-up.
  • The Assessment, Guru Test, Book, Free Resources, and webinar forms send the requested results or materials, notify FAU, and add you to our GoHighLevel CRM with a tag showing which form you used; submitting them includes agreeing to occasional emails with real-estate education, updates, and offers. Each form is protected by Cloudflare Turnstile. Membership status from WooCommerce is copied to the same CRM contact for segmentation.
  • Every marketing email includes a way to unsubscribe.
  • When you give us your phone number on a form, Tom or FAU may call or text you personally about what you signed up for, the Assessment, and FAU’s mentorship and offers. The form says so beside the phone field.
  • Automated texts from our texting system go to people who check the separate text-message box on a form or in the member area. Consent to texts is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to any text to stop texts, and HELP for help.
  • Opting out of marketing does not stop necessary account and service messages.
  • Mobile information. We do not share mobile information with third parties or affiliates for their marketing or promotional purposes. Text-messaging opt-in data and consent are never shared with any third party, except the service providers that help us send messages.

7. Payments

Stripe and the payment networks process card and bank information under their own terms and privacy notices. FAU receives the limited identifiers and statuses needed to manage orders, subscriptions, refunds, access, accounting, and support. Bank payments may involve verification and mandate information handled by the payment provider.

8. AI Tom, calculators, and sensitive inputs

AI Tom runs on a separate service at ai.flipanythingusa.com operated for FAU by an AI provider. Your prompts and its responses are processed by that provider and may be logged and reviewed for security, support, quality, and improvement. Calculators process the numbers you enter to show results. Do not submit passwords, secret keys, complete card or bank details, Social Security numbers, privileged legal documents, or sensitive information about other people.

9. Data retention

We keep information for as long as it is useful for the purposes in this Policy, including running the business, marketing, accounting, taxes, legal claims and defenses, fraud prevention, and record keeping, or longer where the law requires. We keep suppression records so we honor your opt-outs. Backup copies may persist until normal rotation.

10. Security

We use reasonable administrative, technical, and organizational safeguards appropriate to our business, including access controls, encryption in transit, service separation, monitoring, backups, and credential protection. No system is completely secure, and we cannot guarantee the security of information you send us. You are responsible for keeping your password secure and for telling us promptly about any unauthorized access.

11. Your choices and rights

You can:

  • update your account and profile information;
  • manage subscriptions and payment methods in your account;
  • unsubscribe from marketing email;
  • reply STOP to stop text messages;
  • use the privacy choices in Section 5 or a Global Privacy Control signal;
  • ask to be left out of uploaded advertising lists.

Depending on where you live and the laws that apply to FAU, you may also have rights to request access to, correction of, deletion of, or a copy of your personal information, to opt out of targeted advertising or sales, and to appeal our decision. Send requests to [email protected]. We may need to verify your identity or an agent’s authority, and we may decline or limit a request where the law allows, for example to keep transaction, legal, tax, or security records or to protect another person’s rights. We will not unlawfully discriminate against you for exercising a right.

12. Children

The Services are not directed to anyone under 18, and FAU does not knowingly collect their personal information. Contact [email protected] if you believe a child has submitted information.

13. Users outside the United States

FAU is based in the United States, and the Services are intended for people in the United States. Information is processed in the United States and wherever our providers operate. If you use the Services from elsewhere, you do so on your own initiative and agree to processing in the United States.

14. Third-party sites and services

Third parties such as Amazon, social-media platforms, Vimeo, Google, Meta, Stripe, and GoHighLevel control their own privacy practices. Review their notices before giving them information.

15. Changes

We may update this Policy by posting a new version with a new Effective Date. If we make a material change to how we use or share personal information we have already collected, we will give additional notice or obtain consent where the law requires.

16. Contact

DataCreata, LLC d/b/a FlipAnythingUSA
PO Box 201990
Austin, TX 78720
Privacy and support: [email protected]